International Expansion: Abstracta Lands in Brazil

After nearly two decades of building solutions for banks, fintechs, and companies leading the way in technology and digital transformation, we decided to take a key step in our evolution as a global company.

We launched Abstracta Brazil with a local presence, a dedicated structure, and a clear vision: to support the country’s financial organizations as they address their most critical technological challenges.

“This expansion makes us a more global, diverse company, and better prepared to face the challenges ahead,” said Fabián Baptista, cofounder of Abstracta and Country Manager of Abstracta Brazil.

“It’s also an opportunity to learn from the local culture, its innovation processes, its approach to AI governance, and the ways it leads technological transformation,” he emphasized.

Why Brazil¶

“Brazil is the largest financial market in Latin America and also one of the most forward-looking, diverse, and demanding ecosystems in the world,” Fabián noted.

Many innovative organizations—such as Itaú Unibanco, Santander, and Akua—already trust Abstracta through their global operations.

This expansion deepens those relationships and places us closer to our clients, with greater responsiveness in a country with strong growth potential, where traction already exists, and there’s a clear need for solutions like the ones we provide.

What Problems We Aim to Solve¶

• Bugs reaching production: incidents that impact operations and the user experience.
• Slow delivery: release cycles that fail to keep pace with business needs.
• Quality risks in legacy system modernization: technical gaps that slow down transformation.
• AI adoption without a clear strategy: increased risk, lack of traceability, and limited scalability.

“The main business challenges facing financial institutions in Brazil call for a combination of business and technology expertise—challenges we’ve been working with for nearly 20 years,” emphasized Fabián Baptista.

Ultimately, our value proposition focuses on addressing these challenges through a proven model: technology, expert guidance, and measurable results across all areas.

How We Came to Brazil¶

This launch didn’t start from scratch. Today, we already have:

• Global clients with local operations, such as Itaú Unibanco, Santander, Akua, and Burger King.
• Five active clients in Brazil using our testing suite for GeneXus.
• Active participation as a corporate member of Cubo Itaú, the country’s most influential innovation hub.
• A local team led by Fabián Baptista as Country Manager and Rafael Alberti as Chief Growth Officer in Brazil, with solid experience in banking and AI adoption.
• Partnerships with global vendors with a strong presence in Brazil, including Tricentis, mabl, Perforce, and Datadog.

Who Our Clients Are¶

We focus on organizations in the financial sector with significant IT investment, high expectations, and teams undergoing transformation:

• Banks, credit unions, fintechs, payment platforms, brokerage firms, and other financial institutions.
• Companies with more than 300 employees and USD 50 million in annual revenue.
• Teams led by CTOs, CIOs, VPs of Engineering, and leaders across data, channels, HR, or IT.
• Cloud-based infrastructure, with mobile and web applications and complex environments.
• A culture focused on innovation, customer experience, and digital transformation.

What We Aim to Build¶

Our presence at Cubo Itaú, the country’s most influential innovation network, marks a milestone in our positioning within the Brazilian ecosystem.

Cubo connects us with a privileged innovation ecosystem and positions us as relevant players in the market. It enables us to create opportunities, strengthen our reputation, and deepen key relationships with local companies and investors.

In 2026, we will focus on three key goals:

1. Connecting with new business opportunities in the financial sector.
2. Strengthening Abstracta’s visibility as a relevant player in quality engineering.
3. Consolidating our identity as an innovative, responsible company with real impact.

Working alongside Cubo, Abstracta Brazil reinforces our presence in the region, enables us to scale solutions with impact, and brings us even closer to our clients.